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Communication Design: Marketing Professional Services by Joan Capelin

Communication

Design: Marketing Professional Services by Joan Capelin

Published October 28th 2004
ISBN : 9780967547749
Paperback
180 pages
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 About the Book 

How to communicateand, especially whyto clients, prospects, staff, and the public is the basis of Communication by Design: Marketing Professional Services. It is targeted to business principals as well as anyone who aspires to a leadership positionMoreHow to communicate—and, especially why—to clients, prospects, staff, and the public is the basis of Communication by Design: Marketing Professional Services. It is targeted to business principals as well as anyone who aspires to a leadership position in a firm, association, or business joint venture. Capelin draws on examples from her career as an award-winning public relations consultant to elucidate the fundamentals of strategic, effective communication.